ROAST
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Pulse Labs
Landing page teardownPulse Labs

We take a red pen to your landing page.

Not a score in a vacuum. Every finding is a mark on your actual page, quoted from your own copy, plus the hero we'd ship instead.

First mark free. All marks, six scores and the rewrite: $19. No account.

A mark, in full
1CRITICALClarity

The hero names a category, not a problem.

“The financial OS for modern life.”

Five seconds in, a buyer has learned which shelf you sit on, not what breaks if they close the tab. Category words are what you call yourself. Buyers arrive searching for the failure.

Worked example on our own homepage copy

We roast the famous ones too.

Real reports · read them in full
levels.io65

This page relies entirely on personal brand gravity while burying its massive value under a chaotic pile of navigation links and a utility button masquerading as a CTA.

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shipfa.st64

ShipFast wins on social proof but loses on focus, burying its massive time-saving value under a mountain of distracting CTAs and generic 'ship fast' platitudes.

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photoai.com75

The page trades clarity for edge, assuming users already know why they'd want to 'fire a photographer' instead of explaining the massive cost and logistics savings.

Read the full roast →
01
Clarity
Can a stranger say what you do, out loud, in five seconds?
02
Credibility
Does every claim carry a number, a name or a source?
03
Differentiation
How much of your page could be pasted onto a rival’s?
04
Friction
What stands between arriving and knowing the price?
05
Urgency
Is there a reason to act now rather than bookmark it?
06
Proof of value
Do you show the product working, or describe it working?
Deterministic scores; the AI writes, it never gradesQuoted evidence; every mark cites your own copyPublic pages only; we never modify your site