We take a red pen to your landing page.
A landing page teardown from Pulse Labs.
Not a score in a vacuum. Every finding is a mark on your actual page, quoted from your own copy, plus the hero we'd ship instead.
First mark free. All marks, six scores and the rewrite: $19. No account.
What you get: marks on your own words.
We ran ROAST on our own homepage. This is one of its marks, in full. A full roast has one for every problem it finds, across six dimensions.
Your page says
“Your personal financial OS.”
From our own homepage, when we roasted it.
The mark
The hero names a category, not a problem.
CriticalDimension: Clarity
Why it matters
Five seconds in, a buyer has learned which shelf you sit on, not what breaks if they close the tab. Category words are what you call yourself. Buyers arrive searching for the failure.
We roast the famous ones too.
Real reports on well-known indie pages, run and paid for by us. Read them in full.
This page relies entirely on personal brand gravity while burying its massive value under a chaotic pile of navigation links and a utility button masquerading as a CTA.
Read the full roastShipFast wins on social proof but loses on focus, burying its massive time-saving value under a mountain of distracting CTAs and generic 'ship fast' platitudes.
Read the full roastThe page trades clarity for edge, assuming users already know why they'd want to 'fire a photographer' instead of explaining the massive cost and logistics savings.
Read the full roastSix dimensions, scored the same way every time.
Each score comes from rules, not from the model, so the same page always gets the same number.
- Clarity
- Can a stranger say what you do, out loud, in five seconds?
- Credibility
- Does every claim carry a number, a name or a source?
- Differentiation
- How much of your page could be pasted onto a rival’s?
- Friction
- What stands between arriving and knowing the price?
- Urgency
- Is there a reason to act now rather than bookmark it?
- Proof of value
- Do you show the product working, or describe it working?
Deterministic scores; the AI writes, it never grades.
Quoted evidence; every mark cites your own copy.
Public pages only; we never modify your site.