One small team. Several sharp tools.

We build small tools for decisions worth getting right. Each one starts the same way: a decision that deserves better numbers than the ones lying around. One thing you bring, one thing you get, one price.

1 graduated / 2 live / 1 in the notebook

A leather tool roll open on a workbench, a few sharp chisels in its pockets and one pocket empty, a pencil and a folded sketch beside it.

Pulse

Graduated

The financial OS for people who take money seriously.

Connect your accounts once and get the full picture: budgets that roll themselves forward, wealth and portfolio analytics with the math shown, a personal brief every morning, and a health score that tells you the one thing to fix next. Pulse started here too; it was the first experiment that earned its way out of the lab.

Open Pulse
It settles
Where your money actually stands, today
You bring
Your accounts, connected once
You get
Budgets, wealth analytics and a morning brief
Price
Free to start

SaaS X-Ray

Live

Carfax for micro-SaaS.

Paste a TrustMRR listing and get a defensible score, a valuation range with the multiple decomposed, ranked risk flags, and the questions to ask the seller. Deterministic scoring, private by default.

Run an X-Ray
It settles
Whether that micro-SaaS is worth what they are asking
You bring
A TrustMRR listing
You get
A score, a valuation range, risk flags, questions for the seller
Price
$39 a report

ROAST

Live, new

Your landing page, read like a skeptical buyer.

Paste any public startup URL and get a six-dimension commercial diagnosis. Every finding is backed by what is actually on the page. No vibes, no generic advice.

Roast my site
It settles
Why your landing page is not converting strangers
You bring
A public URL
You get
What is clear, what is weak, and the three changes to make first
Price
Free teaser, then $19

The next one

In the notebook

Sketched and argued about, not shipped yet.

It leaves the notebook when it passes the same four checks as everything above.

One email, at launch. Nothing else.

It settles
One decision worth getting right
You bring
One thing, nothing else
You get
One clear answer, with the math shown
Price
One price a rational person says yes to

Better numbers than the ones lying around.