One small team. Several sharp tools.

We build small tools for decisions worth getting right. Each one starts the same way: a decision that deserves better numbers than the ones lying around. One thing you bring, one thing you get, one price.

A leather tool roll open on a workbench, a few sharp chisels in its pockets and one pocket empty, a pencil and a folded sketch beside it.

A single green leaf on a square of cream paper.

Pulse Hosted

Graduated. Runs in the cloud, on the web and iPhone

The financial OS for people who take money seriously.

Connect your accounts once and get the full picture: budgets that roll themselves forward, wealth and portfolio analytics with the math shown, a personal brief every morning, and a health score that tells you the one thing to fix next. Pulse started here too; it was the first experiment that earned its way out of the lab.

Open Pulse Hosted

It settles: Where your money actually stands, today
You bring: Your accounts, connected once
You get: Budgets, wealth analytics and a morning brief
Price: Free to start

A single green leaf kept in a small open walnut box, a brass key beside it.

Pulse Local

Graduated. Runs on your machine

Budgeting with AI that never leaves your machine.

A desktop app where the ledger, the models and every question stay on your machine. The models download once, then nothing about you leaves. Bank sync is optional: the Sync Pass connects US banks, and our server keeps only the connection token. Pulse Local started here as an experiment too, and it has graduated: the second one to earn its way out of the lab.

Get Pulse Local

It settles: Where your money goes, without handing it to anyone
You bring: Your transactions, on your own machine
You get: A budget, and answers from a model that runs locally
Price: Free, every feature. Bank sync $29 a year

A small lightbox with an x-ray film showing the contents of a closed box.

SaaS X-Ray

Live

Carfax for micro-SaaS.

Paste a TrustMRR listing and get a defensible score, a valuation range with the multiple decomposed, ranked risk flags, and the questions to ask the seller. Deterministic scoring, private by default.

Run an X-Ray

It settles: Whether that micro-SaaS is worth what they are asking
You bring: A TrustMRR listing
You get: A score, a valuation range, risk flags, questions for the seller
Price: $39 a report

A printed page marked up in red ink, a red fountain pen beside it.

ROAST

Live, new

Your landing page, read like a skeptical buyer.

Paste any public startup URL and get a six-dimension commercial diagnosis. Every finding is backed by what is actually on the page. No vibes, no generic advice.

Roast my site

It settles: Why your landing page is not converting strangers
You bring: A public URL
You get: What is clear, what is weak, and the three changes to make first
Price: Free teaser, then $19

A closed grey lab notebook held shut by an elastic band, a pencil under the band.

The next one

In the notebook

Sketched and argued about, not shipped yet.

It leaves the notebook when it passes the same four checks as everything above.

One email, at launch. Nothing else.

It settles: One decision worth getting right
You bring: One thing, nothing else
You get: One clear answer, with the math shown
Price: One price a rational person says yes to

Better numbers than the ones lying around.

Follow along on the blog Free calculators