Five looks a day. One thing wrong with each.
Good style
starts with
a good eye.
Learn to see clothes the way a tailor does. Tap the mistake, see it corrected, read the rule. No feed, no shopping, nothing about taste.
One model. Eleven looks. Eight fit mistakes.New looks at midnight.

- 05
- Looks a day, one mistake in each
- 10
- Challenges, five principles
- 12
- Looks, three views each
Spot it
One thing is wrong.
Find it.
You do not need the words. Look first. The rule comes after, in one line.
- 01
Look.
Shoulders, collar, sleeves, button, hem, trousers. Zoom in if you want.
- 02
Tap where.
Miss, and a label shows you the place anyway.
- 03
Hold to see it corrected.
Then read the rule a tailor would give you at a first fitting.
A closer lookTrouser length


What you will be able to see
The rules a tailor points out
at a first fitting.
- The shoulder seam ends where your shoulder ends.
- The jacket collar hugs the shirt collar all the way round.
- Show a quarter to a half inch of shirt cuff.
- Buttoned, the front lies flat with no pull at the button.
- The hem lands around the thumb knuckle, about halfway from collar to floor.
- One soft break over the shoe, or none.
The wardrobe
One man.
Many ways to dress.
Same man, same pose, eleven outfits. When only the clothes change, you can see what each piece does.
All 12 looksEvery look photographed three times.Front, a quarter turn, the back
Dress the model
Five principles.
Ten briefs.
Each challenge opens with the principle, then asks you to dress him for a brief. The lesson says why the picture works. Ten challenges, five chapters.
Dress the model- 01Weight at the ground
- 02Layering
- 03Texture and season
- 04Contrast
- 05Formality

